Pilsner Urquell

PILSNER URQUELL LEGENDS – The Day Pilsen Struck Gold

Commissioned by London agency, The Bank, we were asked to produce a 60 second web viral/commercial to celebrate the birthday of Pilsner Urquell (the first ever golden beer to be brewed anywhere in the world.)

To reflect the passion and traditional expertise intrinsic to brewing this distinctive beer, stop-motion animation was considered to be a complimentary means of execution. Where the brewery care about beer, we laboured over animating a book that told its story.

Building on the idea of the legend behind the geographical importance and provenance of Pilsen itself, the sequence was scripted, built and shot in house at Second Home.

The Making Of:

AWARDS for Pilsner Urquell ‘Legends’:

 

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Voted ‘Best Commercial’ in the Public Choice Category, this animated paper world picked up a coveted BAA award at the British Film Institute in London. Or read more about the awards here.

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The film also made the official competition selection at the Annecy Animation Festival 2013.

 

Credits:

Director: Chris Randall

Produced by: Jim Turner and Chris Randall
Original design/sculpture created by: Su Blackwell
Lead Modeller: Sarra Hornby, Paul Doran
Modelmakers: Ian Whittle, Karen Richards, Natalie Bancroft, Adam Watts, Sarah Ashton Tristan Pritchard, Jon Reynolds, Martin Kaye

Lead Animators: Ian Whittle, Jud Walton.
Animation: Natalie Bancroft, Adam Watts, Tristan Pritchard, Sarra Hornby, Jon Reynolds.
Motion Control Operator: Matt Cusworth
Studio Lighting/Rigging: Luke Unsworth
Assistant Animators/Modellers: Lauren Newman, Lianne Allen, Scott Willets, Katie Bee.
Runner: Liam Smyth

Post-Production: Handsome VFX
Sound Design: Jim Turner
Voice Artist: Richard Armitage
CGI Pre-Visualisation: Character Shop

Account Creative Director (The Bank): Ryan Shaw