‘Legends’ Lives On In Print Form

Just over 12 months after the completion of the Pilsner Urquell Legends animation, ‘The Day Pilsen Struck Gold’, the studio was commissioned to construct a special replica of the original book used in the film for an extended print campaign. Using the same materials (Indian hand-pressed parchment called Khadi) and similar model-making techniques as before, a single book was made to work for both portrait and landscape executions where narrow rivers or tributaries were carved into the pages by hand. In order to scale correctly with the glass, the book (in its open state) was 660mm high by 920mm wide.

The final images were used to illustrate the unique origins of the beer and the derivation of its name. The end results were welcomed as some of their simplest, yet most effective, imagery to date.