Pet loving company Pet Food UK needed a creative partner to produce a range of visual content for their Barking Heads brand across animation and illustration. A large part of their communications has been the sponsorship of the flagship Channel 4 show Bake Off The Professionals – a perfect match for their brand values of quality and nutrition. We built upon the bold illustrative style to create this group of witty idents which feature our two brand ambassadors; Byrne and his dog Bailey. Earlier in 2020, we also created a range of cartoon strips which speak to the ‘truisms’ of dog behaviour. These strips were featured in prime spots in the national UK press. We developed the unique illustrative look plus the scripting for a large number of the these, together with an ever-growing ‘supporting cast’ of dogs and owners.