Pet loving company Pet Food UK needed a creative partner to produce a range of visual content for their Barking Heads brand across animation and illustration.

  • Style: 2D
  • Client: Pet Food UK
  • Year: 2020

A large part of their communications has been the sponsorship of the flagship Channel 4 show Bake Off The Professionals – a perfect match for their brand values of quality and nutrition. We built upon the bold illustrative style to create this group of witty idents which feature our two brand ambassadors; Byrne and his dog Bailey. Earlier in 2020, we also created a range of cartoon strips which speak to the ‘truisms’ of dog behaviour. These strips were featured in prime spots in the national UK press. We developed the unique illustrative look plus the scripting for a large number of the these, together with an ever-growing ‘supporting cast’ of dogs and owners.

  • 2D
  • Branding
  • Illustration

Here’s a look at some of our cartoon strips which appeared in print and on social media:

Barking Heads Cartoon Strips

Fetch

Barking Heads Cartoon Strips

Rain

Barking Heads Cartoon Strips

Savaged Slipper

Barking Heads Cartoon Strips

Snow

Barking Heads Cartoon Strips

Tinkle Bells

Barking Heads Cartoon Strips

Watching and Waiting

Barking Heads Cartoon Strips

Walkies

Barking Heads Cartoon Strips

Tangled

Barking Heads Cartoon Strips

Bed or Box

Barking Heads Cartoon Strips

Bedtime Pup

Barking Heads Cartoon Strips

Birthday

Barking Heads Cartoon Strips

Swimming

Barking Heads Cartoon Strips

Working From Home

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