A Rube Goldberg Machine That Builds Itself.
Bechtel needed a way to convey their STEAM (then STEM) outreach in an innovative way. Their brief had two key stipulations; it had to feature a ‘Rube Goldberg’ machine and it had to have an undergraduate crew. These kinds of quirky machines are popular internet viewing fodder, so our original skew on this was to create a machine which first builds itself – reflective of the company’s core business – and then which activates to track the voiceover of the company’s narrative. The result was ‘The Engineering Machine’.
For this epic combination of mechanical engineering, stop-motion animation, motion-control, CGI and sheer elbow grease, we teamed up with the brilliant folk at Iceni.co and the undergraduates at Birmingham City University to create something which spoke of their momentum in meeting the vocational hunger for knowledge in this sector.
This piece of work won an RTS award for Production Craft Skills.
Client – Bechtel
Year – 2015