Explainer for Communities
Brand new Community Interest Company HelpMyStreet.org needed a pro-bono creative partner to create a launch video. Their new platform is set up to help community volunteers coordinate efforts to help the most vulnerable members of society. Incumbent social media methods were falling short and compromising security. Help My Street has new structural advantages such as ID checks, task managers and mapping tools. These features mean that time is used efficiently without duplication or wasted effort.
In just a few weeks, we scripted and designed a 2D animation to explain all these new benefits. So, we dusted off the pastels and paints to create a warm, sketched look to the environments and characters to reflect the approachable, user friendly philosophy of the founders. We also created a suite of social media assets to help the platform post-launch.
Client: Help My Street