Brand new community CIC HelpMyStreet.org needed a pro-bono creative partner to create a launch video for this new innovation to help the most vulnerable members of society. In just a few weeks, we scripted and designed this 2D animation which highlighted the flexibility and secure nature of the new digital platform which helps community volunteers coordinate effort to best effect. The structural advantages such as ID checks, task managers and mapping tools enables people to help their communities in secure and efficient ways where incumbent social media methods were falling short. So, we dusted off the pastels and paints to create a warm, sketched look to the environments and characters to reflect the approachable, user friendly philosophy of the founders. The look was so well received we were asked to create a suite of social media assets to help the platform post-launch.
Client: Help My Street