Imperial College London have been working extensively on antibiotic resilience and what this means for society, looking towards one universal approach for stewardship. They needed a means of distilling a tome of global research data into a visual summary for ease of understanding for both healthcare professionals and the wider general public.
We focussed our scripting brains on the different justifications for how antibiotics are prescribed in hospitals by clinical and surgical doctors. This was based on their differing needs and fears both as professionals and human beings. The end result used an appropriately branded 2D animation style to show this in a nutshell: two types of professionals need and deserve two separate approaches to stewardship.
Client: Imperial College London