Steampunk Stop Motion

  • Client: Sony
  • Style: Stop-motion
  • Year: 2018

Sony children’s channel Pop needed a seasonal ident which took their logo and gave it some seasonal adornment. We’re big fans of the steampunk look so came up with the ‘Pop Patented Xmassifying Machine’ a robotic wrapping device which clanks and clatters into life with some odd bits of malfunction to spice it up. First it sucks the logo into an igloo-shaped frosting machine, before shunting it through pipes to a cracker shaped ‘glitter-press’ before finally getting it all tangled up in the brassy looking ‘ribbon-wrapper’. Each station was manned by robotic characters and all brought to life in stop-motion. We even created manually operated snow falling outside the factory windows as part of the illusion. Conveyor belts of gifts completed the dressing.

  • Branding
  • CGI Animation
  • Compositing
  • Mixed Media Animation
  • Motion Control
  • Stop-motion Animation

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