Sony children’s channel Pop needed a seasonal ident which took their logo and gave it some seasonal adornment.
- Client: Sony
- Style: Stop-motion
- Year: 2018
Steampunk Stop Motion
We’re big fans of the steampunk look so came up with the ‘Pop Patented Xmassifying Machine’ a robotic wrapping device which clanks and clatters into life with some odd bits of malfunction to spice it up. First it sucks the logo into an igloo-shaped frosting machine, before shunting it through pipes to a cracker shaped ‘glitter-press’ before finally getting it all tangled up in the brassy looking ‘ribbon-wrapper’. Each station was manned by robotic characters and all brought to life in stop-motion. We even created manually operated snow falling outside the factory windows as part of the illusion. Conveyor belts of gifts completed the dressing.
- Branding
- CGI Animation
- Compositing
- Mixed Media Animation
- Motion Control
- Stop-motion Animation