Mice that ‘borrow’, mice that weld, mice that love Christmas. A series of idents and promotions about sugary little mice who look like they’re made from Kendal Mint Cake and steal bits and pieces from beneath the floorboards.
- Client: CITV
- Year: 2004
The idents were welded together in the advent period to construct a mechanical Christmas Tree, powered by a trumpet engine.
Winner: Promax World Gold Design Awards, Best Promotional Campaign, 2005: The Chrismice