Hand-drawn or clean-edged characters with plenty of personality. Sketched out for that hand-made feel or sharp vectors for a slick design style, 2D animation is an incredibly versatile art. At Second Home Studios, we are experienced in creating a variety of diverse styles within this animation method, to suit a wide-ranging scope of projects.
Traditionally, 2D animation is the process of drawing a series of still images, which when sequenced one after another, give the illusion of movement. Despite being a medium that traces back through history to the very origins of animation, over time it has diversified and modernised to include a seemingly endless number of techniques, artistic styles, mediums and materials – something we are proud to embrace at Second Home Studios.
With such potential comes an endless number of ways we can use 2D animation to create something special for your project. We are able to craft a stylised world, with memorable characters to help personalise your brand or message. An animated story can enhance an informative or educational project, to effectively communicate information visually as well as narratively. Let us develop an original illustrative art style for you, to achieve the suitable mood and emotion for your audience.
2D Animation Examples
(Advertising, story, characters)
We adapted an original packaging design for the dog Bailey into a fully realised character. Not only that but we created his owner Byrne (the MD Dave is a fan of Talking Heads!) and a supporting cast of different breeds and their respective owners. The environments were developed into boldly graphical tri-tone colour palettes for a range of printed cartoon strips for national press adverts, plus animated sponsorship idents for Channel 4’s Bake Off The Professionals.
Help My Street
The clean character designs and pastel style backgrounds give a colourful warmth to this informative explainer short. HelpMyStreet.org is a service to help communities coordinate efforts to look after each other, during adverse times and beyond. The diverse cast of characters are designed to present the information as clearly as possible.
Defend Digital Me
We received a brief to help communicate the unfortunate infringement of children’s rights to privacy. Defend Digital Me are a lobbying group who are striving to defend these rights. The world and characters were designed in line with their branding, whilst the hero’s ‘digital doppelganger’ was designed in a blue neon to intentionally stand out as something artificial and misleading.
Imperial College London Medical
Our team developed this script along with Imperial’s academics. We refined several lengthy papers into a succinct argument about antibiotic resilience. We transitioned between scenes with fluid graphics to highlight the differences between clinical and surgical applications and to illustrate the scale of the problem.